What is a product performance dashboard?
A product performance dashboard visualizes the KPIs related to your product’s growth or success. They are popular in the software companies where Product teams want to see to what extent their users are engaging with their product over time.
Product activity dashboard
This dashboard is based on one used by a SaaS company, whose digital platform connects sporting matches with referees. It’s designed to give an overview of how the platform’s usage has grown over time.
In particular, it monitors three KPIs. Assignments Over Time shows how many times referees are successfully being connected to matches. Downloads Over Time shows product growth in a more general sense. Finally, the dashboard is tracking the number of Active Referees per Month – a similar metric to Monthly Active Users.
Focus area
Product usage
Who looks at it?
Product Manager
How often?
Several times a month
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